Can the Web turn your art into cash?

I’ve followed Gary Vaynerchuck (@Garyvee on Twitter) since 2007 when I was looking into video blogs (in anticipation of M-DAT’s website for aspiring missionaries, Back then he was known just for his daily wine vlog, Wine Library TV. Since then he’s turned into a veritable web celebrity and sought after internet marketing guru.

Part of Garyvee’s premise is that a person can make money doing what they love because of the connections and networks created by the World Wide Web. He did a spot on CNN this weekend where he talks a little more about how the internet can work for anyone, supposedly, if they’re willing to put the time into it. Some of his points are as follows.

  • Everyone is talking, everyone has something to say, but success online using social media is about listening, it’s about caring.
  • You have to be passionate and know your stuff.
  • Use (or, I’ll add, clients like Tweetdeck if you want to get really serious). Garyvee spends 7-9 hours a day online cultivating community by responding to emails and monitoring his brand on Twitter etc.
  • Twitter and Facebook are just tools; don’t think too much of them and keep your long range goals in front of you.
  • Content is king. Create good content and people will listen. This relates back to Wine Library TV, which is at the same time a very popular and lo-fi vlog.

He likens Twitter to a cocktail party and points out that when you go to a party you don’t just talk about business. You talk about other things you care about; in Gary’s case that’s the New York Jets and pro wrestling. Social media is just a translation from the real world. Don’t just talk about yourself.

I believe in the Web as a tool — and have for a few years now — that connects people with like interests. It allows communities to be created, that formerly didn’t have a chance, as we’re able to find people with similar niche interests. Any thoughts on how well the internet does work or will work to make artists money?

GaryVee on CNN


About pcNielsen
Paul Nielsen founded The Aesthetic Elevator late in 2005. He owns a piece of paper, located somewhere in his house (not on the wall), stating that he earned a B.F.A. from the University of Nebraska around about 2001. While there, he studied studied architecture, graphic design and ceramics, graduating with a degree in studio art. Paul presently serves as communications manager for a small non-profit doing their print design and marketing. He spends as much time sculpting in his studio as possible — which is not nearly enough. Visit his website at

One Response to Can the Web turn your art into cash?

  1. Pingback: Grab hold of your passion [and monetize it] « The Aesthetic Elevator

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