Social media as marketing for art
15 April 2009 4 Comments
My day job largely involves marketing and the internet. Thus, I try to keep up with the latest fashionable websites, at the least as a way to inform my online marketing ventures.
I joined Twitter more than two years ago, but never used it. Last month the boss and the wife began tweeting, so I thought I might tag along. When I learned about the plethora of tools now available that allow you to use Facebook and Twitter somewhat simultaneously, I decided to stick with it (Right now I’m using TweetDeck.).
I’ve learned in my relatively brief Twittering career that the website requires focus and moderation, self-editing in the boss’s words. It’s easy to get carried away, sharing every little detail about your lunch. How you couldn’t decide what to order. How there was a hair in your soup. That you tipped the cute waitress 25%. To the right kind of social scientist, these otherwise inane tweets probably hold a certain amount of value. To the rest of us, they’re simply inane.
Twitter, even the internet, is a very new technology. It’s users are, in essence, figuring out how to use it as they go. A lot of people deride the service. Millions more are using it and, despite the website’s notorious instability, it continues to grow at a phenomenal rate.
Earlier this week I somewhat timidly added links to my Facebook and Twitter profiles, to both the Contributors page on The Aesthetic Elevator and my bio over at pcNielsen.com, basically inviting the world to friend and/or follow me. I did this for one reason: To market the brand that is Paul Nielsen, mixed media sculptor.
As much as artists claim to despise the marketing side of their career, the need for a certain amount of (humble) self-aggrandizement is part of the gig. The advent of the internet puts certain tools at an artist’s disposal that make getting your name out there — wherever there may be — easier than in decades past.
I hope to make my Twitter feed something of a miniature Aesthetic Elevator. Such services are referred to as microblogs, after all. I’m starting out by posting a link to a Han Dynasty clay sculpture that my wife forwarded me.
Photo from the Metropolitan Museum of Art.