Gifting: Beware of the doghouse

I hesitate to post this since it’s an ad, but it’s a darn good ad that actually uses the phrase “thoughtful gift.”


My wife has actually expressed interest in a new Dyson. Is a Dyson better than a “dual bag?” The video also reminds me of a man I know who cannot bring himself to buy impractical gifts for his wife. Poor guy.

Saatchi & Saatchi did the video. Visit the campaign’s website here. There is an amusing and institutional audio loop on the website that goes through things wives wish their husbands would or wouldn’t do. Some of them are kind of funny, such as “Stop checking out other women in restaurants” and “Express your feelings.” There is also “Talk more, but don’t interrupt” followed by “Speak less.” Um, which is it?


About pcNielsen
Paul Nielsen founded The Aesthetic Elevator late in 2005. He owns a piece of paper, located somewhere in his house (not on the wall), stating that he earned a B.F.A. from the University of Nebraska around about 2001. While there, he studied studied architecture, graphic design and ceramics, graduating with a degree in studio art. Paul presently serves as communications manager for a small non-profit doing their print design and marketing. He spends as much time sculpting in his studio as possible — which is not nearly enough. Visit his website at

2 Responses to Gifting: Beware of the doghouse

  1. suburbanlife says:

    What is the dog-house equivalent for wives? And what kind of equivalent to a vacuum cleaner does a wife have to give to end up in this horrific alternative universe? This video is seriously funny -if somewhat consumer based. but then what is Saatchi, eh? G

  2. pNielsen says:

    Saatchi is a marketing firm in NYC IIRC.

    No doghouse for the wives that I’m aware of. Oh, wait, are you suggesting that there’s a double standard in marriages? Oh deah! How can that be!?!

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