Reaction to the Dove campaign

My wife, who frequents the Etsy forums, found this thread last night discussing (if you can call what goes on in most Etsy threads “discussion”) the Dove Campaign for Real Beauty. Etsy users are significantly more female than male, and therein some of the responses surprised me (a couple of them are actually articulate):

    * I’m probably one of the few people on the planet allergic to Dove! I don’t think their ads do much for me, because I see curvy women, but no scars, cellulite, saggy boobs…….

    * GAHHHHHHHH! I hate Dove! Hate them with a passion. I bought Dove products occasionally before this campaign of theirs. Since then, never.

    * I once showed the class I teach (they’re first year university students) a commercial for Dove and then a commercial for Axe body spray…and then told them that the same company makes both products.

    * Ug, I hate those ads. They are doing the exact same thing the ads featuring size 0 models are doing, except instead of making you feel bad because you’re NOT thin & beautiful they are making you feel bad if you ARE thin…according to dove ads if you are not “curvy” or don’t have wrinkles etc. you are not a “real” woman or you don’t have “real” beauty.

    * Dove is owned by Proctor and Gamble, which carries out horrendous animal testing. Just something to think about. No matter how many curvy women they show me, I won’t buy anything made by P&G. Besides, if I want curvy, empowering women, I’ll just wonder down to the local lesbian bar – or take a look in the mirror!

Take these comments with a grain of salt (do I actually have to say this?). Most of the responses in the thread reflect positively on Dove’s efforts, although some of what I posted above is certainly worth considering. Advertising is bound to be loathed by a lot of cynical Generation Y types, and even if the Campaign for Real Beauty is just a slick advertising ploy to pad the pocketbook, it’s still a good thing. If you’re going to give something for women to aspire to, at least make it attainable.


About pcNielsen
Paul Nielsen founded The Aesthetic Elevator late in 2005. He owns a piece of paper, located somewhere in his house (not on the wall), stating that he earned a B.F.A. from the University of Nebraska around about 2001. While there, he studied studied architecture, graphic design and ceramics, graduating with a degree in studio art. Paul presently serves as communications manager for a small non-profit doing their print design and marketing. He spends as much time sculpting in his studio as possible — which is not nearly enough. Visit his website at

6 Responses to Reaction to the Dove campaign

  1. Don't Care says:

    Dove is owned by Unilever. Not Proctor and Gamble. Unilever makes Axe body spray etc.

  2. TAE says:

    Thanks for the correction.

  3. Sara says:

    “Etsy users are significantly more female than male, and therein some of the responses surprised me (a couple of them are actually articulate)”
    I’d suggest you take a women’s study course so you can better articulate yourself in this blog. Your comments are nothing more than sexist ignorant words meant to belittle women. I found your blog post repulsive and irrelevant.
    Broaden your horizons, take some classes, it will do you good.

  4. Florentine says:

    Sara should take a basic writing course if she needs to improve her writing. A women’s study course will do nothing but fill her with politically correct jargon.

  5. Weena says:

    This is sexist.

  6. maria b says:

    Lol that was really funny. I really allergic to dove products too! but every time i see the commercials and the girls have such great hair, i want to buy it!

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