Package design

I remember all of those flyers in every bag I would walk out of the university book store with. They all went in the trash. Last week Oprah unveiled her own reusable grocery bag. I found this quite unnecessary, although in the end it may be for the best when considering her loyal following.


Watch this Rocketboom video.

You’d think companies would have seen all of the snark over the last five years about how ridiculous their packaging is to open. Read more about reusable shopping bags on She’s a Betty.


About pcNielsen
Paul Nielsen founded The Aesthetic Elevator late in 2005. He owns a piece of paper, located somewhere in his house (not on the wall), stating that he earned a B.F.A. from the University of Nebraska around about 2001. While there, he studied studied architecture, graphic design and ceramics, graduating with a degree in studio art. Paul presently serves as communications manager for a small non-profit doing their print design and marketing. He spends as much time sculpting in his studio as possible — which is not nearly enough. Visit his website at

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