More on “real” beauty

From ChurchCrossTalk, a follow-up to my earlier post Why bother with real people?:

    “American Idol, The Real World, Big Brother and so on have become favorite TV shows of the “new generation.” It appears that this “new generation” of consumers are also requiring authentic advertising. Successful advertising campaigns such as the “campaign for real beauty” by Dove are winning awards left and right. Now I hear Kleenex, Secret (deodorant) and Commit (lozenges) are following Dove’s lead to be real, to be authentic. Overly hyped advertising promising outrageous results just won’t cut it anymore. According to, consumers want to connect to “a story” that they can relate to. So how do we bring this type of approach to church marketing? Quite simple…we don’t promise roses and rainbows, instead we promise challenge and change”


About pcNielsen
Paul Nielsen founded The Aesthetic Elevator late in 2005. He owns a piece of paper, located somewhere in his house (not on the wall), stating that he earned a B.F.A. from the University of Nebraska around about 2001. While there, he studied studied architecture, graphic design and ceramics, graduating with a degree in studio art. Paul presently serves as communications manager for a small non-profit doing their print design and marketing. He spends as much time sculpting in his studio as possible — which is not nearly enough. Visit his website at

One Response to More on “real” beauty

  1. balm says:

    Ok, this is getting a little weird. This is the third post I have read and the third time that I either knew the people you were talking about, or know people who know the people you are talking about. You mention My brother is a web and graphics designer and produced this website for the marketing company that writes it. I will try and read some more later. thanks, Darin

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