A critique of Choxie

My grandmother thought chocolate made up the four basic food groups. I was groomed to love chocolate; I love chocolate. I’m probably a chocolate snob.

Right now my favorite chocolate is Lindt’s 70% bar. The texture and flavor are about the best, if not the best, I’ve ever had. Other high-ranking chocolates include Ferrero Roche and Trader Joe’s chocolate covered coffee beans.

Thus, it may surprise you to learn it was only this past weekend I took my first bite of any Choxie product. My wife and I visited a Target in need of a wedding gift and picked up some chocolate on the way out. I knew of Choxie and was concerned the packaging would prove better than the product.

This was not the case. We tried two candy bars — a raspberry lemon and a key lime — both of which were very good. The filling was a bit particular for a candy bar; it seemed to be more the kind of filling Russell Stover aspires to and for some reason can’t achieve. The chocolate wasn’t as dark as I like, and a little soft (my wife didn’t like it getting on her fingers).

Good thing Target is a 30 minute drive for us. I don’t need another food fetish.


About pcNielsen
Paul Nielsen founded The Aesthetic Elevator late in 2005. He owns a piece of paper, located somewhere in his house (not on the wall), stating that he earned a B.F.A. from the University of Nebraska around about 2001. While there, he studied studied architecture, graphic design and ceramics, graduating with a degree in studio art. Paul presently serves as communications manager for a small non-profit doing their print design and marketing. He spends as much time sculpting in his studio as possible — which is not nearly enough. Visit his website at pcNielsen.com.

2 Responses to A critique of Choxie

  1. Marylyn says:

    Ooooh. Let’s discuss. My all-time favorite (at the moment) is “Endangered Species” Extreme Dark, 88%. I can only get it in Kroger health food sections. It must be available elsewhere, but just in case it isn’t, I buy ten bars at a time. Thank you for writing about chocolate! I like reading about it!

  2. TAE says:

    I’ve had Lindt’s 85% but find it a little lacking in sweetness. Their 70% is just the right texture and sweetness for me.

    I also bout some exotic bars with things like fruit pieces a while back, but can’t remember what they were called. I mentioned the Ferraro Roche — anything with chocolate and hazelnuts!

    And on a more banal note, one of my grocery store standbys is Hershey’s Symphony with toffee and almonds — maybe the best readily available milk chocolate treat I know of right now!

    And then there’s Bailey’s Chocolate Bar in St. Louis . . .

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